Here is another case study for a Studio Bumper representing “nucleus”. This treatment conveys the crisp attention to detail and meaning symbolized by the unblemished type, which transforms into a single cell–implying the nature of the idea. It incubates inside it’s protective shell until the moment of breakthrough, the birth. That is messy, gooey, nonlinear. What emerges is the complete word. The realization of an idea. It is a metaphor for creativity which is just what nucleus wanted to convey.

This work began a a series of sketched frames, which were then digitized as individual files. The in-between frames were drawn in vector and placed into a timeline. There are no automated “tweens” except for the Z motion on the word nucleus. Gentle lighting and blur effects are added to give the impression of film projection for a soft, nostalgic feel.